The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard.  Marketing can point to MQLs. Sales can point to missed revenue. Everyone can be technically right, and the business still loses. ...read more

AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed.  Teams can now publish, prototype, adapt, and distribute at a pace that felt impossible a few years ago. The advantage comes from knowing where to ...read more

AI is moving fast enough to make even the savviest CMO feel one tool, one workflow, and one “wait, you can do that now?” behind. The easy move is to delegate it. Let the eager people experiment. Let the technical ...read more

The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving. In this episode, Drew talks with Paige O’Neill (Culture Amp), Scott Gordon (HG Insights), and Ali McCarthy (Asset-Map) about what it ...read more

Some CMO opportunities look promising right up until you stop asking, “Can I land this?” and start asking, “Can I actually win at this company?”  In a market that is warmer than it was a year ago but still unforgiving, Hugh Marshall of Heidrick ...read more

The go-to-market model most teams are optimizing may be the very thing AI is making obsolete.  Too often, the buyer experience feels like a relay race nobody asked to run. AI is already proving there’s a faster, straighter path to answers, value, and outcomes, ...read more

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.  They’re not in the room just to deliver a marketing update. They’re there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company ...read more

AI experimentation created momentum. But for CMOs, it’s time to move out of the sandbox and into repeatable systems.  In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from ...read more

If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational.  An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different ...read more

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface. Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier ...read more

We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time to make the call.  But constant change is pushing a different kind of leader to the forefront. The system designer. ...read more

Marketing teams don’t need more AI tools. They need better habits around the ones they already have.  Experimentation got marketing teams started, but it won’t take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it ...read more