Engage Employees First – A Deep Dive into Employer Branding

Guest: Lynne Capozzi - Michelle Boockoff-Bajdek - Deidre Hudson CMOs, Acquia - Skillsoft

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land.

Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don’t want to miss it. 

What You’ll Learn  

  • How to build an employer brand 
  • The key to developing brand ambassadors 
  • How to measure employee satisfaction 

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