About Drew Neisser
Drew Neisser is founder and CEO of Renegade, the award-winning agency that has been helping courageous marketers cut through the crap since 1996. Described by Inc as one of the “sharpest minds” in marketing, Drew is a recognized authority on cutting-edge techniques having won innumerable awards for creativity and campaign effectiveness.
Having interviewed over 200 Chief Marketing Officers in the last few years for his podcast Renegade Thinkers Unite, his book The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and his AdAge CMO Spotlight column, he has earned the nickname “the CMO whisperer.” A prolific blogger, Drew is a regular contributor to Forbes, CMO.com, TheCMOClub.com and SocialMediaExplorer.com along with the blog your reading now.
Ranked as a top 10 CMO Influencer and among “50 Thought Leaders over 50” by Brand Quarterly for 3 years in a row, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, iHeart Radio and the Tony Robbins podcast series among many others. He is a frequent keynote speaker and emcee at top marketing conferences including this year’s PegaWorld and Marketo Marketing Nation Summit and is counted among a small group of IBM Futurists.
In the last few years, Drew and his merry band of Renegades have crafted highly effective and award-winning campaigns for a diverse group of clients including Tungsten Network, Donnelley Financial Solutions, Arrow Electronics, the Empire State Building, NCAA, Time Warner Cable Business Class, Silicon Valley Comic Con, and many others. For the NCAA, Renegade brought to life a Talking Bench on social channels targeting high school athletes who were at academic risk, a program that was voted Best Twitter campaign by the Shorty Awards.
At Renegade, Drew hatched numerous award-winning campaigns for a long list of blue-chip clients. His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year. Among these is the legendary HSBC BankCab program, a restored and natural gas-powered Checker taxi that delighted HSBC customers with free rides for 13 years.
Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic and writing numerous taglines. These include “Where Family Comes First.” for Family Circle Magazine, “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “I like your energy” for TheBu Kombucha and “Great tech support. Good karma.” for iYogi.
Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996. He earned a BA in history from Duke University and lives in Manhattan with his wife and two kids. He is currently on the board of the Urban Green Council and Duke New York. A Ben Franklin nut, Drew’s favorite aphorism remains, “Well done is better than well said.”