Marketing teams don’t need more AI tools. They need better habits around the ones they already have.  Experimentation got marketing teams started, but it won’t take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it ...read more

If your brand sounds like everyone else’s, you’re not competing. You’re interchangeable.  Claims like “customer-centric,” “trusted partner,” and “AI-powered” don’t do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.  In this episode, Drew ...read more

Most marketers believe great work leads to great business.  David C. Baker would disagree.  In this episode, Drew Neisser sits down with The Business of Expertise author to unpack what really separates thriving expert firms from struggling ones. From positioning and pricing power to the ...read more

Do humor and serious leadership belong in the same room? Most leaders default to staying “professional” and miss one of the simplest ways to build connection and improve communication. In this episode of Renegade Marketers Unite, Drew Neisser talks with ...read more

A tough CMO job search can mess with your confidence fast. The search runs longer than expected. A role looks right on paper, then gets murkier as the conversations unfold. The company says it wants growth, but the real issue may ...read more

Too many companies treat every failure the same. That makes people more cautious, more guarded, and less willing to take the smart risks innovation requires. Amy Edmondson argues that not all failures deserve the same label. Some are preventable. Some ...read more

Search is starting to behave differently. More buyers are asking AI tools direct questions, getting synthesized answers, and making decisions without following the old click path. That creates a new challenge for marketers. Content now has to be structured to show up in ...read more

In this episode of Renegade Marketers Unite, Drew Neisser talks with JD Dillon (Tigo Energy), Carlos Carvajal (Anaqua), and Nikhil Chawla (Resilience) about what it takes to turn customer voice into real organizational change. Together, they unpack what customer-centric leadership looks like in practice—from retention programs and executive ...read more

AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start with a clear vision of the future you ...read more

Marketing org design isn’t an HR exercise. It determines whether your team spends the year reacting… or actually executing.  In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what ...read more

Feature-and-function decks aren’t winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets. ...read more

Many CMOs face the same dilemma: You’re asked to prove “brand,” then told brand tracking is too expensive. So you invest in analyst relations, adjust PR, navigate layoffs, or shift strategy without a reliable way to show how those moves ...read more