Some of the most expensive friction in B2B marketing starts with one question. Can I trust this?  The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise that shifts depending on ...read more

How do you know whether the brave move is to go for it or plant your feet?  CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision. Pressure ...read more

Before you ask for another leadership tip, check the glasses you’re already wearing.  Ty Hammond doesn’t do tips anymore, which slightly complicates Drew’s plan to grab a few quick leadership nuggets. Good thing. When leaders already know the move they need to make and still keep avoiding it, the blocker ...read more

PE-backed CMOs have to make marketing make sense at board speed.  The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays “just marketing” for long.  In this episode, Drew talks with Kevin Ruane (Precisely), Julie Kaplan (Higher Logic), ...read more

Change only looks sudden when you missed the signals.  Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, ...read more

Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes.  That’s how strong work gets less mileage than it should. Recognition stays in PR when demand could use it. Analyst proof misses the sales ...read more

A stuffed content library can still leave a salesperson empty-handed.  Somewhere along the way, sales enablement got mistaken for asset production. Sales asks, marketing makes, the asset goes somewhere, and the next thing you know, a seller is five minutes from a call wondering ...read more

When every marketing decision has to pay off this quarter, growth starts losing its owner.  That’s the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger ...read more

Sales has one clean tell for whether it trusts marketing. Timing. Bring marketing in late, and partnership turns into a very polite scramble. The field has moved, the campaign needs context, and sales is working leads without the story that made them worth chasing ...read more

The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard.  Marketing can point to MQLs. Sales can point to missed revenue. Everyone can be technically right, and the business still loses. ...read more

AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed.  Teams can now publish, prototype, adapt, and distribute at a pace that felt impossible a few years ago. The advantage comes from knowing where to ...read more

AI is moving fast enough to make even the savviest CMO feel one tool, one workflow, and one “wait, you can do that now?” behind. The easy move is to delegate it. Let the eager people experiment. Let the technical ...read more