One interested buyer can get an enterprise deal moving. Then the buying committee shows up, each with a question, an objection, or a reason to hit the brakes.  That first bit of interest only carries the deal so far. Finance ...read more

Search visibility has officially outgrown your website.  SEO still has a seat at the table, but now it has a lot more company. LLMs can build answers from sources scattered across the web, including places your buyers might never visit ...read more

You’ve got the experience. The interview is where you make it clear, memorable, and unmistakably yours.  Years of stories, wins, lessons, and opinions are great raw material. Then an interview asks you to pull the right one out, fast. That’s ...read more

AI is rewriting the CMO playbook fast. And somehow, human judgment is getting more valuable.  Start with what the machines do well. They can crank out content, make sense of scattered data, and turn repeatable tasks into workflows at ridiculous ...read more

Marketing has no shortage of good ideas. The trouble is, they’re all competing for the same budget, people, and attention.  When everything looks important, something has to give. A big growth bet may deserve the full weight of the team. ...read more

Urgency makes shortcuts awfully tempting. Find the problem, make the plan, get moving. But a little more work before the sprint can save a whole lot of fixing later. People, relationships, and processes all have to be ready to carry ...read more

Company-wide AI adoption needs a flock leader. Marketing may already have the job.  Marketing has a few advantages here. It hears customer friction early, touches nearly every corner of the business, and has gotten pretty good at doing more with less. That makes it a natural ...read more

Some of the most expensive friction in B2B marketing starts with one question. Can I trust this?  The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise that shifts depending on ...read more

How do you know whether the brave move is to go for it or plant your feet?  CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision. Pressure ...read more

Before you ask for another leadership tip, check the glasses you’re already wearing.  Ty Hammond doesn’t do tips anymore, which slightly complicates Drew’s plan to grab a few quick leadership nuggets. Good thing. When leaders already know the move they need to make and still keep avoiding it, the blocker ...read more

PE-backed CMOs have to make marketing make sense at board speed.  The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays “just marketing” for long.  In this episode, Drew talks with Kevin Ruane (Precisely), Julie Kaplan (Higher Logic), ...read more

Change only looks sudden when you missed the signals.  Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, ...read more