As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a ...read more

AI is on the up and up.  As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. ...read more

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are ...read more

How can B2B CMOs optimize their digital marketing efforts? Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International, Mika Yamamoto of F5, and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what ...read more

CMO turnover is rampant.  That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti, Founder & Author of Bulletproof Your Career.  Whether you are looking for your next role, ...read more

“After employees, customers are the target of 2023.”   With unrelenting pressure on B2B marketers to build pipeline, Drew Neisser’s above advice may sound unhelpful. But the reality is that you can’t have more pipeline without a strong brand embraced by ...read more

To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode ...read more

On your mark… Get set… Acquire a company!  An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want ...read more

B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the ...read more

Should B2B brands commit to ESG initiatives?    This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer ...read more

B2B marketers know that brand sells, but how does a CMO sell brand?  In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the ...read more

The metaverse. Web3. Cryptocurrency. NFTs. These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist Shelly Palmer, CEO of The Palmer Group ...read more