So You Want to Lead a Brand Refresh

Guest: Rashmi Vittal - Bill Strawderman - Julie Feller CMOs, Productiv - GS1 US - U.S. Legal Support

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward. 

Tune in for wisdom from:

What You’ll Learn 

  • How to know when it’s time to rebrand 
  • How to get buy-in from the C-Suite and the board 
  • The process: from research to aha moments and more 
  • Metrics to show a successful rebrand 

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