Have product-market fit, will travel.
International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques Botbol, Olga Noha, and Dean Nicholls dives into what it takes to take a brand global without getting lost in translation.
Tune in as we hear from three experienced international marketers who know how to go the extra mile.
What You’ll Learn
- How 3 B2B marketers navigate international expansions
- How to structure and manage global teams
- How to translate brand and communications across languages