Shifting Into Position Post-Acquisition

Guest: Julie Feller - Isabelle Papoulias - Kristen Russel CMOs, U.S. Legal Systems - Mediafly - symplr

On your mark… Get set… Acquire a company! 

An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. 

Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in!  

What You’ll Learn  

  • Why no two acquisitions are the same 
  • How to effectively integrate brands post-acquisition 
  • How to measure the success of an acquisition 

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