Two Drews Get Recession-Proofed!

Guest: Drew Neisser CEO & Founder, Renegade & CMO Huddles

The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.   

In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at 

What You’ll Learn  

  • The four buckets of recession preparedness 
  • How to level up your customer centric marketing efforts 
  • How to correlate marketing with revenue generation  

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