Reel Results: Video Strategies for B2B CMOs

Guest: Tyler Lessard VP of Marketing, Vidyard

Want to win with video?

Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.

What You’ll Learn 

  • What makes a great B2B video 
  • B2B video production lessons from… TikTok? 
  • How to use and personalize video to convert prospects 

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