Flex Your Global Marketing Muscles

Guest: Adriana Gil Miner - Norman Guadagno - Janet Jaiswal CMOs, Iterable - Mimecast - Cloudbeds

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

Our panel:  

What You’ll Learn 

  • How to expand your marketing globally 
  • How to merge local campaigns with the overall brand 
  • How to coordinate an international team 

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