SentinelOne CMO on Building a Challenger Brand

Guest: Daniel Bernard CMO, SentinelOne

Want to build a challenger brand? This episode with CMO Daniel Bernard of SentinelOne is for you. SentinelOne has boldly faced off against Goliath (Microsoft’s CrowdStrike), zoning in on the fact that it’s the only next-gen autonomous security platform of its kind and showing up in all kinds of exciting ways.    

From out-of-home airport ads to working with resellers to setting up their booth right next to their biggest competitors, Daniel shares challenger brand best practices that are not to be missed. After all, who wouldn’t want a 7 out of 10 win rate for their business?   

What You’ll Learn in This Episode 

  • How SentinelOne became a challenger brand 
  • The Challenger Approach: Best practices 
  • How to truly differentiate your brand 

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