Structuring the Ideal B2B Marketing Department

an interview with
Kathie Johnson - Anna Griffin - Melanie Marcus CMOs, Talkdesk - Smartsheet - Surescripts

B2B success starts with carefully considered organizational design. Whether strategically allocating budget and staff across multiple marketing functions or managing a growing MarTech stack, organizational design is no easy task. In this episode, CMOs Kathie Johnson of Talkdesk, Anna Griffin of Smartsheet, and Melanie Marcus of Surescripts discuss how they’ve structured their marketing teams for today and tomorrow, aligning to C-Suite expectations and adapting to both predictable and unexpected change.

Be sure to tune in to learn how the right B2B marketing structure can align Sales and Marketing teams, grow revenue, and transform marketing into an integral part of a B2B brand (and why DE&I should be a priority for building marketing teams). Check it out!

What You’ll Learn in This Episode

  • How 3 B2B CMOs structure their marketing organizations
  • How to optimize staffing resources to align Sales and Marketing
  • Why DE&I should be a priority for leaders

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