How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?
These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?
Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.
Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!
What You’ll Learn
- What’s working in sales enablement for 3 CMOs
- How to create content that sales will actually use
- How to measure sales enablement