How can B2B CMOs optimize their digital marketing efforts?
Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International, Mika Yamamoto of F5, and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online. Don’t miss it!
What You’ll Learn
- How B2B brands are approaching digital spend
- Why attribution is so difficult and what to do about it
- Why B2B brands need to invest in awareness