B2B Branding on a Budget

Guest: Chi-Chi Liang - JD Dillon - Luanne Tierney CMOs, Alloy - Tigo Energy - Betterworks

No budget, no problem! Said no one ever. Except, maybe, the savvy CMO who’s got the magic touch when it comes to making something out of nothing. As Gartner’s CMO Spend survey showed marketing budgets being slashed across all industries in 2021, marketers are being asked to do more with less—and while that’s absolutely a challenge, CMOs are stepping up to prove how important marketing is.

Today’s show features three CMO guests at start-ups, two of which had virtually no marketing staff when they came onboard. Tune in to hear a bevy of practical insights into how to stretch a small budget in big ways from Chi-Chi Liang of Alloy, JD Dillon of Tigo Energy, and Luanne Tierney, who had just left her role at Betterworks.

What You’ll Learn in This Episode

  • How 3 CMOs built up marketing departments at startups
  • Tactics to try and mistakes to avoid with a small budget
  • How B2B CMOs can stretch marketing dollars

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