B2B Partnership Marketing for the Win!

Guest: Denise Vu Broady - Michael Welts - Melissa Sargeant CMOs, Appian - Wasabi - Litmus

If there’s no partnership experience (PX) function in your organization yet, it’s high time you made one. As this episode’s all-star CMO guests can avow, a well-built and well-maintained partner ecosystem can do a lot for any B2B brand. Not only can it accelerate brand awareness and trust in the market, but a well-run partner marketing program can also directly and exponentially impact both pipeline and revenue.

In this episode, learn why partnership marketing needs to be taken seriously, with real-world examples to prove it and a slew of incredible insights into both growing and sustaining a powerful partner program from CMOs Denise Vu Broady of Appian, Michael Welts of Wasabi, and Melissa Sargeant of Litmus.

What You’ll Learn in This Episode

  • How 3 B2B CMOs run B2B partnership marketing programs
  • How to run a successful partnership program
  • What it means to be a good partner

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