The Original Renegade Marketer: Dr. Benjamin Franklin

Guest: Benjamin Franklin Founding Father, United States of America

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If you could go back in time and meet one historical figure, who would it be? For Drew, the answer is obvious: Dr. Benjamin Franklin. This should come as no surprise to anyone who knows Drew. As a proud Franklin nut, he considers the man who sold a revolution to a king to be America’s first-ever marketer. That’s why it was a no-brainer when we discovered a special “time travel” button on Zoom—we just had to give Dr. Franklin a call.

For Renegade Thinker’s Unite’s 200th episode, Drew travels through time to catch up with Dr. Franklin. While covering Franklin’s life and accomplishments, they discuss the value of humor in marketing, how to lead courageously, and why relentless curiosity is key to success. Be sure to tune in for Franklin’s take on the topics of today in relation to events of the past, you won’t want to miss it!

What You’ll Learn in This Episode

  • Why Benjamin Franklin is the original renegade marketer
  • How Dr. Franklin successfully sold a revolution to a king
  • How curiosity makes marketers courageous, artful, thoughtful, and scientific

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