Staying True to Your B2B Brand Values

Guest: Matt Preschern - Marshall Poindexter - Joe Cohen CMOs, NTT Ltd. - OpenEye, Cadence Molecular Sciences - Axis

Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that’s more vital than ever before: How do CMOs ensure that brand values aren’t just words on a wall?  

Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular Sciences, Joe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business. 

In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they’re still going strong. Don’t miss it!  

What You’ll Learn 

  • Why having brand values matters to the bottom line 
  • Who should own brand values  
  • How to measure brand values 

Leave a Reply

Your email address will not be published. Required fields are marked *