Branding in the B2B Big-League

Guest: Rebecca Stone - Peeyush Dubey CMOs, Cisco Meraki - TheMathCompany

There’s a lot to be learned from the enterprise brand.  

They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!  

What You’ll Learn in This Episode 

  • How big B2B companies think about brand 
  • How to measure brand 
  • What big brands think about CSR, the metaverse, Web 3.0 +++ 

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