How B2B CMOs Can Prepare for 2021

Guest: Brent Adamson Distinguished Vice President, Gartner

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The challenges of 2020 have set the stage for big changes in 2021 (and beyond). For optimistic marketers, this means that 2020 is the fertilizer for a beautiful 2021, but it’s going to take a progressive, agile, and strategic mindset to reap the rewards. To discuss upcoming changes in the way that buyers buy and sellers sell in the context of marketing, Brent Adamson, distinguished VP at Gartner, joins Drew for his fourth episode of Renegade Thinkers Unite.

Joined by a live audience, Brent answers questions about how CMOs can plan for 2021, positing that marketers shouldn’t necessarily be focused on creating high-quality content. Instead, marketers should be brokers of information and experiences, building the confidence of their customers and prospects by coaching them through a world overwhelmed by thought leadership. Be sure to tune in to this productively disruptive episode—it might just change the way you think about marketing for the better.

Today’s guest CMO audience: Dux Raymond Sy (AvePoint), Mandy Dhaliwal (Dell Boomi), Dan Marks (previously of Hancock Whitney, now Infusion), Michelle Boockoff-Bajdek (Skillsoft), and Simon Schaffer-Goldman (Case Paper).

What You’ll Learn in This Episode

  • How to enable buyer confidence
  • Why customer engagement is about sensemaking
  • Brent’s predictions for the future of marketing

For full show notes and interview:

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