Leading Transformation: CMO Strategies for Dynamic Change 

Guest: Cary Bainbridge - Narine Galstian - Khalid El Khatib CMOs, ABM Industries - SADA - Consumer Reports

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren’t merely surfing the waves of change—they’re harnessing them.

Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports

Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.

What You’ll Learn 

  • How marketing can lead B2B transformation 
  • The CMO’s role in change management 
  • How to maintain executive alignment 

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