Unbeatable B2B brands are those that dare to be distinct. That’s the theme of this episode with HubSpot CMO Kipp Bodnar, a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation.
Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it’s working out for them and (2) the story behind HubSpot’s first-ever global ad campaign with… Kathryn Hahn as a pirate!?
Listening to this episode will give you an extra, fun boost to your day and hopefully inspire some bold moves for your business. No matter where you are in your brand or marketing journey.
What you’ll learn:
- Why HubSpot acquired a media company and ran an ad about pirates
- How to create content that cuts through
- Why B2B brand awareness matters