Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.
A/B Testing with Optimizely
As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random, it means breaking free from the common snare of planning multiple meetings and emails before adjusting a small facet of the landing page for A/B testing.
Speaking of A/B testing, Tsukahara’s career path has led him to currently serve as Chief Marketing Officer of Optimizely, which is essentially the home of the A/B test. They also call themselves “the world’s leading experimentation platform,” painting the company as a fitting place for a bold marketer and tester like Tsukahara. In this interview, Carl discusses what different companies ought to be testing for, how to properly set up certain guardrails to guide your testing, what we can learn from big brands like Amazon and Netflix, and much, much more. Check it out!