Human vs. AI: Surprising Content Test Results

Guest: Michael Brenner CEO, Marketing Insider Group

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.

These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI?

To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test with through partnership with and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.

On top of exploring the test results, we also cover if AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it!

What You’ll Learn 

  • Who writes better content: Humans, Bots, or Hybrid  
  • The methodology behind the report 
  • The future of AI and content creation 

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