Welcome to THE board management episode for B2B CMOs.
There’s a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget.
That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!
What You’ll Learn
- How to build great board relationships
- How to ensure marketing has a strategic seat at the table
- Which marketing metrics matter to the board