What do a premium content strategy and conversational AI have to do with driving revenue? Perhaps unsurprisingly, quite a lot! Content raises awareness and nurtures leads, and after the human handoff, Sales teams can use AI tools to assist them to close.
In this episode, ringDNA CMO William Tyree shares a behind-the-scenes look at the AI-powered sales enablement platform’s remarkable content strategy, starting with the acquisition of Andy Paul’s Sales Enablement podcast. He also discusses why businesses shouldn’t be afraid of conversational AI tools—they aren’t here to replace Sales, they’re here to augment and assist them. Check it out!
What You’ll Learn in This Episode
- Why ringDNA acquired a podcast as part of its content strategy
- Two of ringDNA’s remarkable awareness campaigns
- How AI can augment and enable sales teams
For full show notes and transcript, click here.