How to Play the B2B Thought Leadership Long Game

Guest: Peter Winick Founder and CEO, Thought Leadership Leverage

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation.

He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and how CMOs can approach building their own thought leadership brand.

What you’ll learn:

  • What it takes to create thoughtful thought leadership
  • How to get buy-in, what works, what doesn’t
  • How to measure thought leadership programs

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