The CEO relationship is one of if not the most important alliance in a CMO’s world. It’s not going to be easy to do your job if your CEO doesn’t have your back. It’s an especially tough job if one’s CEO doesn’t believe in (or understand) the power of marketing, but it doesn’t mean that they can’t learn.
In this episode, we’re airing three Q&As with three CEOs who know that marketing can transform B2B organizations into powerhouses: David Friend of Wasabi, Rana el Kaliouby of Affectiva (now Smart Eye), and Larry English of Centric Consulting. The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs.
Tune in for some wonderful insights, including tips for what makes a great brand, why diversity matters, and what trends we can expect in an increasingly digital world.
What You’ll Learn in This Episode
- How 3 CEOs think about marketing
- Advice on how to foster a strong relationship with your CEO
- How CMOs can transform B2B organizations