Putting the Chief in Chief Marketing Officer

Guest: Amy Messano - Bill Strawderman - Toni Clayton-Hine CMOs, Altair - GS1 - EY

Forget the notion of born leaders. Leadership is a skill that is that’s learned through practice, and even trial and error. It is a skill that needs continual refinement and is always a work in progress. In this episode, we explore the path to leadership with CMOs Amy Messano of Altair, Bill Strawderman of GS1 US, and Toni Clayton-Hine of EY Americas.

Tune in as we focus on the “Chief” of Chief Marketing Officer, exploring many aspects of CMOing, from how leadership adapted during COVID to how to lead while following the lead of your CEO. This episode is filled with unique insights into the different paths to leadership as well as tried-and-true ways to inspire employees and organizations to greatness. Don’t miss it!

What You’ll Learn in This Episode

  • How leadership required more empathy post-COVID
  • How to respond as a leader (opposed to reacting)
  • How to lead while following other leaders

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