From B2B Customers to B2B Advocates 

Guest: Marca Armstrong - Grant Johnson - Tejal Parekh CMOs, Passport - Billtrust

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.   

Featuring CMO Huddlers: 

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