Accenture’s CMO on B2B Brand Development

Guest: Amy Fuller CMO, Accenture

How is a CMO to roll out a new brand, purpose, and business strategy all at the same time? As Accenture’s CMO Amy Fuller says, “Instead of focusing on speed to the answer, focus on inclusion of the process.”

This episode with Amy dots all the i’s and crosses all the t’s as she walks us through why Accenture decided to rebrand, how they developed their purpose, and how they’ve brought it to life and redefined their business strategy. With a wealth of insights into the true value of a dedicated brand development strategy, this is a lesson in one CMO’s dedication to develop an everlasting purpose for ever-changing business needs—don’t miss it!

What You’ll Learn in This Episode

  • How Accenture brought its rebrand to life
  • Why brand purpose is integral to business strategy
  • How to find a lasting brand purpose

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