Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs.
As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but powerful messaging. She points her success to two key foundations: having permission to fail and the effectiveness of fact-based storytelling. The lessons she has to share are not only coming from her experience at Siegel+Gale, but also from what she learned by exploring her own passion project, the #WearingIrish initiative.
In this episode, Drew and Margaret talk about how to keep things simple in B2B marketing and explain the four main traits of successful CMOs. Margaret describes her experience with her passion project, the #WearingIrish initiative, and how CMOs could be growing and learning from their own side hustle.
Margaret is a bundle of B2B wisdom, click here to listen to her story.
What You’ll Learn
Marketing Made Simple: The 2 Foundations You Need to Know
B2B marketing is all about making a buying decision easier for a customer. Even though there are thousands of experts and opinions in the industry, Drew and Margaret both believe in the idea of simple marketing – a Renegade approach to marketing that makes everything approachable and easy to understand.
Simple marketing focuses on encouraging and persuading people to act, but a CMO cannot pursue this path without these 2 foundations: internal company support and a solid fact base. Without these tools to lean on, a CMO is more likely to get distracted and lose sight of the true company goal. Artful, courageous simple marketing follows after these foundations have been laid.
Successful CMOs exhibit these 4 behaviors that lead to better simple marketing campaigns
Great CMOs are fundamentally simplifiers. They’re always working towards boiling down ideas into easy-to-digest pieces of information. Margaret explains that throughout her career as a marketer and creator, the best CMOs consistently exhibit these 4 behaviors.
- They’re purpose-driven
- They’re fact-based, but they have an imagination
- They are bold and brave in prioritization (they say no often)
- They execute on company and brand promises
These behaviors allow a CMO to focus on what truly matters in their marketing campaign.
Margaret uses her passion project #WearingIrish to help her role as a CMO – and you can too
Margaret’s native country is Ireland and even while working as a top CMO she knew she wanted to bring global exposure to Irish creators. That’s why she created the #WearingIrish initiative. She is telling the untold story of Irish fashion design and learning skills that are transferable to her CMO role as well.
Margaret explains that this passion project has given her an opportunity to have an “experimentation lab” that is separate from the risks and responsibilities associated with Siegel+Gale. It also allowed her to develop a higher sense of empathy for other companies and her CMO clients. No matter where your personal interests may lie, the stories shared on this episode of Renegade Thinkers Unite show that they can always be used to benefit your company and your own professional work.
- [0:30] Margaret Molloy, CMO, and creator is featured on this episode of Renegade Thinkers Unite
- [2:07] Margaret’s Renegade Rapid Fire segment
- [11:35] The story behind Margaret’s #WearingIrish passion project
- [19:04] Tying together your personal brand with your company’s brand and mission
- [22:20] These are the top 4 behaviors of successful CMOs
- [32:00] Actionable steps make simple marketing tangible
Connect With Margaret:
- Margaret’s profile on the Siegel+Gale website
- Connect with Margaret on LinkedIn
- Follow Margaret on Twitter
- Follow Margaret on Facebook
Resources & People Mentioned
- Wearing Irish website
- BOOK: “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail”
- BOOK: “Eat Fat, Get Thin: Why the Fat We Eat Is the Key to Sustained Weight Loss and Vibrant Health”
- INTERVIEW: “Marketing Needs to Be More Than a Coat of Paint”
Connect with Drew
Meet the Guest
Quotes from Margaret Molloy
- It's vitally important for every CMO to have a sidebar, a lab where they can explore marketing at a level that doesn't incur risk for the company but elevates their understanding.
- A significant part of brand building revolves around the ecosystem you're building.
- Being aware of the company you work for while pursuing your own personal brand is a tension that you have to navigate and an equation you have to optimize at the onset.