Marketing Metrics that Move the Needle

Guest: Kevin Seller - Deidre Hudson - Khalid El Khatib CMOs, Ping Identity - Bloomfire - Stack Overflow

Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.    

Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow.  

What You’ll Learn 

  • How 3 marketers approach measurement 
  • The role marketing plays in customer retention 
  • Metrics that move the needle 

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