B2B Brands: Cut Those Cognitive Calories! 

Guest: Lindsay Pedersen Brand Strategist & Owner, Ironclad Brand Strategy

“This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.” 

The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed. Tune in!   

What You’ll Learn in This Episode 

  • What B2B brands can learn from B2C brands 
  • What makes a powerful B2B brand 
  • How to rebrand successfully

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