“After employees, customers are the target of 2023.”
With unrelenting pressure on B2B marketers to build pipeline, Drew Neisser’s above advice may sound unhelpful. But the reality is that you can’t have more pipeline without a strong brand embraced by employees and customers alike, especially when the CFO becomes the CFNO.
Tune into the 330th episode of Renegade Marketers Unite, where Drew shares strategic wisdom when it comes to 2023 growth. Our special host this episode is Joe Cohen, Chief Marketing and Communication Officer at AXIS, who led the conversation for the benefit of his marketing team and generously shared it with us to air for all.
What You’ll Learn
- How to mine customer relationships in 2023
- Why brand purpose is so important
- Why employees should be your #1 target in a recession