The Thrill of Being a B2B Startup CMO

Guest: Allyson Havener - Ajay Khanna CMOs, TrustRadius - Explorium

Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.  

For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success. 

What You’ll Learn in This Episode

  • What’s so exciting about being a startup CMO
  • How to create a strong employee culture at a startup
  • How to market effectively with a limited budget

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