Training Your LLM & Other AI Marketing Hacks

Guest: Andy Crestodina Co-Founder & CMO, Orbit Media Studios

Aside from “Artificial Intelligence,” what does “AI” stand for?

According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.

What You’ll Learn 

  • How to train your LLM  
  • How to use AI for gap analysis 
  • Practical AI use cases  

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