B2B CMOs Need to Know About CX

Guest: Dan Gingiss CEO, The Experience Maker, LLC

When Dan Gingiss and his family went out to a nice steakhouse for his son’s 15th birthday, little did he know that he’d walk away with a perfect metaphor for how to deliver an extraordinary customer experience. Remarkable CX is as simple as replacing a birthday candle with a sparkler—the small, seemingly simple changes to the way you celebrate and serve your customers can go a long, long way.

This episode comes from a CMO Huddles Bonus Huddle (re: a private Q&A) with Dan, an international keynote speaker affectionately known as The Experience Maker with a wealth of insights and stories about the power of phenomenal CX. Tune in to learn all about how B2B brands can up their CX game, how marketers play a key role in building better customer experiences, and more!

What You’ll Learn in This Episode

  • The integral role marketing plays in building great customer experience
  • What B2B brands can learn from B2C brands about CX
  • How to build an extraordinary CX strategy into your entire organization

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