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When Mary-Ann Somers took over as SVP & Chief Growth Officer at her company, she wanted to encourage a culture of experimentation. She wanted a marketing machine that led with inquiry, holistically understood the company, and got close to the consumer. She wanted big things for the company—of course, when you’re Intuit, which pulls in about $7B in revenue annually, employs over 8,000 people, and has a product portfolio with names like QuickBooks, TurboTax, and Mint, you’re already going pretty big. Still, Somers and her team were ready to continue building on the software giant’s momentum
On this episode, she discusses her past in consumer packaged goods, including championing digital marketing at Hershey’s (and moving 35% of their efforts to digital in just 6 months), her commitment to clean, crisp, and single-minded messaging, brand management, and why marketers ought to operate with a holistic view of the company. Listen in to her interview, recorded in front of a live audience, to hear more!