Marketing a Complete B2B Transformation

Guest: James Whitemore CMO, NetApp

Shifting an entire B2B organization from a traditional to a cloud-based selling motion is no walk in the park. Throw in a global pandemic and a sweeping digital transformation, and you’ve got yourself a real marketing challenge. CMO James Whitemore and his team at NetApp were up to the task, ripping up their marketing playbook and transforming business from the inside out.

James tells all in this episode of Renegade Thinkers Unite, sharing how the company has shifted to a real-time marketing approach that enables sales teams to close quickly, as well as how it revamped its messaging with humor and grit to engage and entertain a new audience of potential users. With NetApp’s 180% plus YoY growth in cloud services, 5-day sales cycles, and messaging campaigns that have significantly increased click-through-rates, this is an episode you won’t want to miss.

What You’ll Learn in This Episode

  • NetApp’s transformation from traditional to cloud-based services
  • How to enable sales during today’s digital transformation
  • How NetApp’s messaging combines grit and humor

For full show notes and transcript:

Leave a Reply

Your email address will not be published. Required fields are marked *