A New Playbook for B2B Marketers

Guest: Drew Neisser Founder & CEO, Renegade

The events of the past year have been nothing short of disruptive. Life as we know it has changed, and while we (as individuals, as marketers, and as brands) are all looking forward to things going “back to normal,” things aren’t going to look quite the same as we remember. But that’s not a bad thing—B2B marketers have proved over and over again that they are agile, resilient, and a true asset in the B2B world.

In this special 230th episode, Drew explores the new normal for B2B marketers. Wielding the wisdom of hundreds of CMO interviews and countless insights gleaned in CMO Huddles, Drew covers how marketers have faced the challenges of 2020 head-on. Tune in to learn what an effective B2B marketing strategy looks like today, and how B2B marketers are changing the world for the better.

What You’ll Learn in This Episode

  • How B2B marketers adapted to 2020
  • What the new normal looks like for B2B brands
  • B2B marketing tips and tricks for 2021 and beyond

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