Taking a Stand as a B2B Brand

Guest: Joe Cohen Chief Marketing & Communications Officer, AXIS

Should B2B brands commit to ESG initiatives?   

This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do.  

What You’ll Learn in This Episode 

  • How AXIS has committed to ESG  
  • Why B2B brands shouldn’t be afraid to take a stand  
  • When and why a brand should take a stand 

Leave a Reply

Your email address will not be published. Required fields are marked *