Evolving the CMO Dashboard with Forrester

Guest: Ross Graber VP, Principal Analyst, Forrester

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more. 

What You’ll Learn  

  • What KPIs matter most during a downturn 
  • How to measure efficiency 
  • What’s on an evolved B2B CMO dashboard 

Leave a Reply

Your email address will not be published. Required fields are marked *