He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.
What You’ll Learn
- What KPIs matter most during a downturn
- How to measure efficiency
- What’s on an evolved B2B CMO dashboard