Powering 2021 B2B Marketing with Conversational AI

an interview with
Rashmi Vittal, John McCrea CMO, Conversica and Amplify.ai

In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all things conversational AI. We take stirring things up quite literally here at Renegade, so in this episode, we sipped in the latest AI marketing insights along with Letherbee’s original label gin (which was amazing, by the way).

It was a fun episode, filled with AI conversational marketing use cases, wisdom from Dr. Benjamin Franklin, and a Live audience Q&A. Even Google Chrome makes an appearance! Tune in to hear some incredible use cases, learn why John and Rashmi both say that “bot” is a terrible word, and see just how Intelligent Virtual Assistants (IVAs) can transform B2B marketing in a digital-first world.

What You’ll Learn in this Episode

  • How conversational AI can optimize B2B marketing
  • Common conversational AI mistakes made by B2B marketers
  • How virtual assistants are becoming more human

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