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Brand Tracking and B2B Demand Gen with Gusto
Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a “life moment,” potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment, a hefty tech stack, and their mission statement—to create a world where work empowers a better life—can be something of a juggling act. Tolithia Kornweibel, head of marketing, and her team at Gusto, are up to the task.
On today’s RTU, Drew and Tolithia talk about how to effectively build a demand engine, how to demonstrate value internally to gain support, and how to keep track of your brand through a balance of qualitative and quantitative assessment, all while staying true to a brand mission. Tune in!
For the whole article: http://bit.ly/2IfuPiJ
Connect With Tolithia:
Connect with Drew
Meet the Guest
Tolithia Kornweibel is the chief marketing officer, responsible for driving growth for Gusto. Tolithia is passionately results-oriented and grateful to lead radically talented teams on a mission to connect Gusto with small businesses and their employees.
Prior to Gusto, Tolithia had digital marketing, analytics, and customer experience roles at various growth-first companies, including Esurance and Netflix. Tolithia graduated Phi Beta Kappa with a bachelor’s degree in English from SFSU. She lives in Oakland with her husband, Chuck, and their rascally pets.