Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.
Brand Tracking and B2B Demand Gen with Gusto
Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a “life moment,” potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment, a hefty tech stack, and their mission statement—to create a world where work empowers a better life—can be something of a juggling act. Tolithia Kornweibel, head of marketing, and her team at Gusto, are up to the task.
On today’s RTU, Drew and Tolithia talk about how to effectively build a demand engine, how to demonstrate value internally to gain support, and how to keep track of your brand through a balance of qualitative and quantitative assessment, all while staying true to a brand mission. Tune in! For more insights B2B Demand Generation, check out our special report, here.
For the whole article: http://bit.ly/2IfuPiJ
Connect With Tolithia:
Connect with Drew
Meet the Guest
Tolithia Kornweibel is the chief marketing officer, responsible for driving growth for Gusto. Tolithia is passionately results-oriented and grateful to lead radically talented teams on a mission to connect Gusto with small businesses and their employees.
Prior to Gusto, Tolithia had digital marketing, analytics, and customer experience roles at various growth-first companies, including Esurance and Netflix. Tolithia graduated Phi Beta Kappa with a bachelor’s degree in English from SFSU. She lives in Oakland with her husband, Chuck, and their rascally pets.