Here’s what you missed – 182: How Talkdesk Led the “Business Continuity” Curve

Guest: Kathie Johnson Chief Marketing Officer, Talkdesk

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It’s impossible to have business continuity during a crisis if your contact center software is only designed to run on-premises (on-prem for short) and your employees can’t come into the office. This has become a serious issue for many companies in the recent weeks, because if your customers can’t reach your service team, it stops business in its tracks and, ultimately, adversely affects your brand.

That’s why Talkdesk, a cloud-based contact center solution, made it their mission to bring on-prem operations home quickly so that businesses can continue thriving while protecting their employees. Their first of many crisis-centered products launched one week before “business continuity” started trending, and Talkdesk CMO Kathie Johnson joins us this week to talk about how her team’s agility, commitment to goodwill, and holistic view of business put Talkdesk front and center in the conversation.

Pulling together a new, recession-conscious product development team is just one way to retool your growth engine during a downturn. For more examples and tips, check out our recent guide to B2B demand generation.

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