How to Sell the Selling Power of B2B Brand Strategy

Guest: Pamela Herrmann - Jamie Gier - Johnny Smith Jr. CMOs, Ethisphere - Roche Diagnostics

B2B marketers know that brand sells, but how does a CMO sell brand? 

In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from:

What You’ll Learn 

  • How to sell brand to the board  
  • How to sell brand to the C-Suite 
  • How to measure and track brand (without breaking budget) 

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