A B2B CMO Asks, Drew Answers

Guest: Drew Neisser CEO & Founder, Renegade & CMO Huddles

We’re switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS, who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. 

This discussion covers everything from how to rethink marketing metrics, to how to justify B2B brand spend, to the book’s Clear Away the Clutter pledge. Drew also discusses B2B marketing trends in 2022 and more ideas gleaned from CMO Huddles, an elite community that unites and empowers a cross-section of B2B marketing executives to share, care, and dare each other to greatness. Check it out!

What You’ll Learn in This Episode

  • B2B marketing trends in 2022
  • B2B branding lessons from Renegade Marketing
  • The power of purpose-driven B2B branding, clearing away the clutter, and more

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