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Marketing Adobe: How Ann Lewnes Plants Flags and Inspires
How do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association’s Hall of Fame? Sure—the question may sound a bit specific, but that journey is chock full of valuable takeaways for marketers at any sized company, in any line of work. Lucky enough for RTU listeners, this week’s episode features Ann Lewnes.
Ann is a recent inductee into the AMA Hall of Fame and is currently the CMO of Adobe, a company that doesn’t really need much of an introduction. In her time at Adobe, she’s established herself as a trail-blazing, “flag planter” who gives great attention to the big picture. Listen in to this episode to hear about how she does that, her own marketing journey, the content strategy for Adobe, building brand trust, inspiring the people around you, and more.