What B2B CMOs Need to Know About ABM

Guest: Jon Russo Founder & CMO, B2B Fusion

Want more predictability in your pipeline? You just found your match in account-based marketing. ABM for short, these three simple letters are strapped with big implications for the organizations that get it right.

In this episode, B2B Fusion’s Founder and CMO Jon Russo shares his ABM expertise, covering how to go about launching your ABM strategy in a way that will align Sales and Marketing, optimize revenue growth, and help you forecast the future.

Tune in to hear the ins and outs of ABM, like how to measure a “marketing qualified account,” what red flags to look out for, and what you need to get your ABM program off the ground.

What you’ll learn:

  • How to get your ABM program up and running
  • How ABM can align Sales and Marketing
  • How not to get lost in the sea of marketing data </aside>

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